pragmatic
Adhere to the corporate culture and strategic unity, adhere to the management system and enterprise culture advocates the unity.Enterprise should put the enterprise culture construction in up and down a strategic height and prominent position, fully recognize the importance of enterprise culture construction, the urgency and twists.The implementation of the enterprise culture under the guidance of a certain, according to the requirement to carry out the related enterprise culture idea system.

Participation of
Employees are the creator of enterprise culture and enterprise culture of the practitioners who the rich.Corporate culture construction should adhere to the enterprise core value, and motivate employees to achieve the vision of the enterprise to struggle, to realize the common development of enterprises and employees.Enterprise culture construction is a strategic and long-term system engineering;Is the management culture, culture of the whole;Rather than a culture of enterprise culture construction department.Enterprise culture construction no bystanders, must adhere to managers governs incorruptibly broad participation with their staff, relying on the masses of staff fully mobilize and play subjective dynamic role, forming enterprise culture construction widespread mass base, prompting companies executive concepts into conscious action.

Inheritance, innovation
Enterprise culture construction is a process of inheritance and innovation.Inheritance is the foundation of innovation, innovation is a dialectical sublation.Only the innovation of culture, is reflects the time spirit of culture, culture is the most vitality and vigor.To inherit the excellent cultural tradition, on the basis of persistent innovation, the concept of innovation to drive the content, carrier and methods innovation, the enterprise culture construction combining with the work.

Four dimensions
Enterprise culture must stick to the international and the customers, employees and the products.In today's society, the enterprise only in the international environment, to do something, must give full consideration to the trend of internationalization of enterprise culture.

Step by step
Enterprise culture construction is a long-term gradual systems engineering, and has practical and progressive, only through long-term efforts to achieve, must be focused in the construction, step-by-step implementation.At the same time, the enterprise culture is a dynamic development process.In following the global brand net - bearing long-term production and operation of the outstanding enterprises in the process of value concept and management thinking, continuous learning, actively learn from and absorb the successful experience of excellent enterprise culture at home and abroad, and continuously explore under the new situation and the establishment of concept innovation, management innovation, management innovation, system innovation, the innovation system in an all-round way.

distinctive
Enterprise culture construction is to train the staff identity and shaping process of common values, in this process, we want to emphasize individual and cultural features of dialectical unity, individuality of commonness, contained in the individual character, make the employees good character to play in the powerful cultural generality, model provides a steady stream of vitality for the Shared values, formed with characteristic of enterprise culture.At the same time to strengthen the construction of enterprise culture, must deal with industry culture, local culture, and the relationship between the social culture, especially the corporate logo, corporate values and the core ideas must be consistent, at the same time to reflect regional culture and the social mainstream culture in the region, and in the industry of culture, social culture, family culture, work in harmony together.